Lightning fast
Your website designed, built and live within 7 days.
Websites without the big upfront cost.
A custom-designed website in 7 days. One flat monthly fee covering design, development, hosting and ongoing support.
7 day delivery
No large
upfront fee
upfront fee
Hosting included
Ongoing support
Less waiting.
Less overhead.
More momentum.
The old way
Traditional agency
The Softlane way
Softlane
Weeks or months to launch
Projects drag on through endless revisions and delays.
Ready in 7 days
A focused process from brief to live site.
$4,000–$8,000+ upfront
Large initial investment before you see any results.
From $199/month
Predictable cost with no big bill to get started.
Hosting & maintenance often extra
Surprise fees for basics you thought were included.
Hosting & maintenance included
Everything is covered in your subscription.
Updates usually billed separately
Every small change becomes a new invoice.
Ongoing updates included
Request updates as your business evolves.
Replace your expensive agency.
Design, development, hosting and ongoing support handled by one studio — for a fraction of the usual cost.
Trusted by growing Icelandic businessesMonthly flat fee
No hidden costs or hourly rates. The same price every month.
Cancel anytime
No long-term commitment. Stay flexible as your business changes.
For every screen
Designed and tested for desktop, tablet and mobile.
How it works
From brief to live website in three clear moves.
Send your brief
Tell us about your business and what you need.
We design & build
Your website is designed and developed within 7 days.
Review & launch
Review the site, make final adjustments and go live.
Simple pricing
One flat monthly fee. No big upfront website bill, cancel anytime.
Essential
$99
/month
1–3 pages
- Custom design
- Development
- Mobile optimization
- Hosting
- Maintenance
- Ongoing updates
- Support
- Contact form
- Custom functionality
- Shopify stores
MOST POPULAR
Standard
$199
/month
4–6 pages
- Custom design
- Development
- Mobile optimization
- Hosting
- Maintenance
- Ongoing updates
- Priority support
- Forms & basic integrations
- Custom functionality
- Shopify stores
Custom
From $299
/month
7+ pages
- Custom design
- Development
- Mobile optimization
- Hosting
- Maintenance
- Ongoing updates
- Priority support
- Custom integrations
- Custom functionality
- Shopify stores
Additional service
Brand Identity
$999 one-time
A focused identity system built to give your business a clear foundation.
Get started- Logo
- Core visual identity
- Typography
- Color palette
- Essential brand assets
- 3 concepts included
- Vector file
- Include social media kit
- Include 3D mockup