The old way
Traditional agency
- Weeks or months to launch
- $4,000–$8,000+ upfront
- Hosting & maintenance often extra
- Updates usually billed separately
Websites without the big upfront cost.
A custom-designed website in 48 hours. One flat monthly fee covering design, development, hosting and ongoing support.
48 hour delivery
No large upfront fee
Hosting included
Ongoing support
Less waiting. Less overhead. More momentum.
A simpler model
THE SOFTLANE WAY
Softlane
- Ready in 48 hours
- From $199/month
- Hosting & maintenance included
- Ongoing updates included
Replace your expensive agency.
Design, development, hosting and ongoing support handled by one studio — for a fraction of the usual cost.
Trusted by growing Icelandic businessesLightning fast
Your website designed, built and live within 48 hours.
Monthly flat fee
No hidden costs or hourly rates. The same price every month.
Cancel anytime
No long-term commitment. Stay flexible as your business changes.
Every screen
Designed and tested for desktop, tablet and mobile.
How it works
From brief to live website in three clear moves.
01
Send your brief
Tell us about your business and what you need.
02
We design & build
Your website is designed and developed within 48 hours.
03
Review & launch
Review the site, make final adjustments and go live.
Simple pricing
One flat monthly fee. No big upfront website bill, cancel anytime.
Essential
$199
/month
1–3 pages
- Custom design
- Development
- Mobile optimization
- Hosting
- Maintenance
- Ongoing updates
- Support
MOST POPULAR
Standard
$299
/month
4–6 pages
- Custom design
- Development
- Mobile optimization
- Hosting
- Maintenance
- Ongoing updates
- Support
Custom
From $499
/month
7+ pages
- Custom design
- Development
- Mobile optimization
- Hosting
- Maintenance
- Ongoing updates
- Support
Additional service
Shopify Store
From $399/month
Custom Shopify storefront connected to the client’s Shopify store.
Get started- Custom storefront design
- Shopify integration
- Mobile optimization
- Hosting
- Ongoing updates
- Support
Shopify subscription and paid Shopify apps are billed separately.
Additional service
Brand Identity
$1,200 one-time
A focused identity system built to give your business a clear foundation.
Get started- Logo
- Core visual identity
- Typography
- Color palette
- Essential brand assets