Privacy Policy

We may collect the following categories of information.

Account Information

When you create or use a Softlane account, we may collect:

• Name
• Email address
• Profile information
• Account identifiers
• Login and authentication information

If you sign in using Google, we may receive basic account information from Google, such as your name, email address, profile image, and Google account identifier, depending on the permissions you grant.

Softlane does not receive your Google password.

Project and Business Information

When you submit a website brief or use Softlane’s client dashboard, we may collect information such as:

• Business or brand name
• Business description
• Website requirements
• Preferred design style
• Website content
• Contact information
• Domain information
• Links and references
• Project instructions
• Feedback and revision requests

Files and Content

You may upload or provide materials for your website, including:

• Logos
• Images
• Videos
• Documents
• Brand assets
• Text and website content
• Other project files

We use these materials only as reasonably necessary to provide the Services and manage your project.

Communications

When you contact Softlane or communicate through the client dashboard, we may collect and store:

• Messages
• Support requests
• Feedback
• Project discussions
• Email correspondence

Payment and Subscription Information

When you purchase a Softlane subscription, payment information is processed by our payment provider.

Softlane may receive information such as:

• Subscription plan
• Payment status
• Billing history
• Transaction identifiers
• Billing country
• Limited payment-related information

Softlane does not directly store your full credit or debit card number.

Technical Information

When you use our website or Services, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Login activity
• Session information
• Error and security logs
• Approximate location derived from IP address

This information may be used for security, authentication, troubleshooting, and improving the Services.

We may use personal information to:

• Create and manage your Softlane account
• Authenticate users
• Provide website design and development services
• Process subscriptions and payments
• Manage website projects
• Communicate with you about your project
• Respond to support requests
• Store and manage uploaded project materials
• Provide website updates and maintenance
• Improve Softlane and its Services
• Prevent fraud, abuse, and unauthorized access
• Maintain security and reliability
• Comply with legal and regulatory obligations
• Enforce our Terms of Service

We do not use information obtained through Google Sign-In for unrelated advertising purposes.

Where the European Economic Area or similar data protection laws apply, Softlane processes personal information based on one or more of the following legal grounds:

Performance of a contract:

When processing is necessary to provide the Services you requested.

Legitimate interests:

For purposes such as securing the Services, preventing fraud, improving Softlane, and managing our business.

Consent:

Where you have specifically agreed to certain processing.

Legal obligations:

Where we are required to retain or process information by law.

Softlane allows users to sign in using Google.

When you use Google Sign-In, Google may provide Softlane with basic information associated with your Google account, such as your:

• Name
• Email address
• Profile image
• Google account identifier

We use this information to authenticate you and manage your Softlane account.

Your use of Google services is also subject to Google’s own privacy policy and terms.

You may manage connections to third-party applications through your Google account settings.

Payments and recurring subscriptions may be processed by Paddle or another payment provider used by Softlane.

Payment providers may independently collect and process information necessary to complete transactions, prevent fraud, calculate taxes, and comply with financial regulations.

Their handling of your payment information is governed by their own terms and privacy policies.

Softlane does not directly store full payment card details.

Softlane may use third-party service providers to operate and deliver the Services.

These may include providers for:

• Authentication
• Website hosting
• Cloud infrastructure
• Database services
• File storage
• Payment processing
• Email delivery
• Customer support
• Analytics
• Security and fraud prevention

These providers may process information only as necessary to provide their services to Softlane or as otherwise permitted under their own legal obligations.

Where appropriate, we take reasonable steps to use providers that maintain appropriate security and privacy safeguards.

Softlane may use cookies and similar technologies necessary for:

• Login sessions
• Authentication
• Security
• Account preferences
• Website functionality

We may also use analytics technologies to understand how users interact with Softlane.

Where required by law, we will request consent before using non-essential cookies or similar technologies.

You can control cookies through your browser settings, although disabling essential cookies may prevent parts of Softlane from functioning properly.

Softlane does not sell your personal information.

We may share information with:

• Service providers that help us operate Softlane
• Payment processors
• Authentication providers
• Hosting and infrastructure providers
• Professional advisers where necessary
• Authorities where legally required

We may also disclose information if reasonably necessary to:

• Comply with applicable law
• Respond to lawful requests
• Protect Softlane, our users, or others
• Investigate fraud or security incidents
• Enforce our Terms of Service

If Softlane or its business is involved in a merger, acquisition, restructuring, or sale of assets, information may be transferred as part of that transaction subject to applicable law.

In some cases, Softlane may host, maintain, or manage websites that collect information from a client’s own visitors or customers.

For that information, the Softlane client may act as the data controller, while Softlane or its service providers may process information on the client’s behalf.

Clients are responsible for ensuring that their own websites comply with applicable privacy and data protection requirements.

Additional data-processing terms may apply where required.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• Whether your account remains active
• Whether you have an active subscription
• The type of information
• Legal and accounting requirements
• Security and fraud-prevention needs
• Ongoing disputes or claims

When information is no longer required, we may delete or anonymize it.

Some information may remain in backups for a limited period before being automatically removed.

You may request deletion of your Softlane account and personal information by contacting:

• hello@softlane.co

Where available, account deletion may also be offered directly through your Softlane account or dashboard.

We may retain certain information where required for legal, tax, accounting, fraud-prevention, or security purposes.

Deleting your Softlane account does not necessarily delete information that third-party providers are legally required or independently entitled to retain.

Depending on where you live, you may have rights regarding your personal information.

These may include the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion
• Restrict certain processing
• Object to certain processing
• Receive a copy of certain information
• Withdraw consent where processing is based on consent
• Submit a complaint to a data protection authority

If you are located in Iceland or elsewhere in the European Economic Area, these rights may apply under the GDPR and applicable local data protection law.

You can exercise these rights by contacting hello@softlane.co.

We may need to verify your identity before completing certain requests.

Some of Softlane’s service providers may process or store information outside Iceland or the European Economic Area.

Where required, we take reasonable steps to ensure that international transfers are protected using legally recognized safeguards, such as adequacy decisions, standard contractual clauses, or other permitted mechanisms.

Softlane uses reasonable technical and organizational measures designed to protect personal information against:

• Unauthorized access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

However, no online system or method of storage can be guaranteed to be completely secure.

You are responsible for protecting access to your own Softlane account and any devices you use to access the Services.

Softlane is intended for businesses and professionals and is not designed for use by children.

We do not knowingly collect personal information from children in circumstances where parental consent would be legally required.

If you believe a child has provided personal information to Softlane improperly, please contact us.

Softlane websites or client projects may contain links to third-party websites or services.

Softlane is not responsible for the privacy practices or content of third-party websites.

We recommend reviewing the privacy policies of any third-party services you use.

We may update this Privacy Policy from time to time to reflect:

• Changes to Softlane
• New features or services
• Changes in our service providers
• Legal or regulatory requirements
• Changes to our privacy practices

The latest version will always show its effective date at the top of the page.

If we make material changes, we may notify users by email, through the Softlane dashboard, on the website, or through another reasonable method.

If you have questions, requests, or concerns regarding privacy or your personal information, contact:

• Softlane
• Email: hello@softlane.co
• Website: softlane.co

Softlane is operated by Avenor ehf, Iceland.